8/25/2010

Five minutes with… Robert Mock of InnoSenT GmbH

Once considered to be a relic of the glory days of aerospace, radar has become daily life’s great enablers. Radar-based sensors open our doors and turn on our lights for us. They tell how fast we are running – and driving. They make us better parkers. By reporting on train speed, building intrusion, amount of rain and snowfall, the sensors make the world a much safer place.

That radar has become such a ubiquitous part of daily life is largely thanks to InnoSenT GmbH, which was founded in 1999 by Robert Mock and Wolfgang Weidmann to exploit the trove of innovations garnered at the University of Würzburg. Today, the company, which is headquartered in the lower Franconian town of Donnersdorf, is the world leader in the field.

Your USP (unique selling point)
Finding so many commercial and affordable uses for radar.

Your greatest breakthrough
Sensors for automatic door openers. Lane change assistants for cars.

Most productive source of personnel
Graduates from our region’s universities of applied sciences and students at vocational school. Recommendations from our staff members.

Main source of financing
As befits a solidly-run family-owned company: reinvested earnings

Video: http://www.innosent.de/Imagefilm.imagefilm.0.html?&L=1

Source: Invest in Bavaria, Business Bavaria newsletter, Issue 8 2010

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