8/25/2008

Bavaria is the leading location for services in Europe

MUNICH On the strength of the excellent framework conditions for growth, a large number of companies operating in the ICT and services sectors have established their European headquarters or a branch office in Bavaria in the last few years. Economics Minister Emilia Müller is delighted at Bavaria’s undiminished popularity among international companies as a top business location for the services industry: "This year, Invest in Bavaria has already helped 30 ICT and services companies with investment projects in Bavaria. In this way, over 300 new jobs could be created in these sectors in the last 7 months." Many more IT and services companies are currently planning their facilities in Bavaria with the ready support and assistance of Invest in Bavaria.

"Bavaria is a top address in Europe for ICT and services companies", the Minister continued. "It offers not only an innovative environment and a well-qualified labor force, but with its wide-ranging, dynamic and international corporate landscape also attractive customer potential. Bavaria’s strategic position at the center of Europe and its excellent infrastructure offer first-class opportunities for opening up markets, and not only in Germany."

This was precisely the reason why the French IT company Geensys specializing in embedded systems recently set up facilities near the top-class Bavarian automobile industry, in order to look after its customers in Germany, Austria and Switzerland from here.

Financial service providers also greatly value the market opportunities offered in Bavaria. Alongside Frankfurt/Main, the State is the stronghold for financial services in Germany. On average, one new company operating in this sector comes to Bavaria each month. One of the biggest universal banks in Scandinavia, Svenska Handelsbanken, is also expanding and has had offices in Munich since January 2008. With its cross-border competencies, the Bank can from here keep track of the local and international business of export-oriented, Bavarian companies, in keeping with its motto "Banking is global – business is local".

According to Müller, the excellent IT and services landscape is a decisive factor contributing to the appeal of Bavaria: "Bavaria enjoys a first-rate reputation worldwide as a center for high-tech and high-service. There is a wide spectrum of customer-related services for the whole added-value chain. Bavaria is service-oriented: And this also includes the services provided by the Ministry of Economic Affairs through its Invest in Bavaria unit for companies wishing to invest in Bavaria", the Minister commented. 

Source: Invest in Bavaria

For more information about establishing a location in the State of Bavaria, please contact Jan Danisman 212-317-0588 INFO at BAVARIA.ORG